.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has onboarded Indian cricketer KL Rahul as a company emissary as well as a capitalist in the company, it showed to ETRetail.Without disclosing the specific percentage of stake the cricketer has taken, the firm claimed it is actually a significant and also key investment.This collaboration strives to utilize KL's immense appeal, particularly with youth as well as fitness enthusiasts, to increase Boldfit's dip untapped markets and also demographics all over India.Sharing concerning the company's growth plans, Pallav Bihani, owner and also CEO of the firm said, "Our company are actually going all-in on extending our activewear and footwear types, which are actually readied to redefine the fitness market. These sectors are our future development motors." Currently, fitness and also yoga devices drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C company obtained a profits of Rs 73 crore. Along with important efforts and this relationship, the company targets to reach out to an earnings of Rs 500 crore by FY26. Founded in 2018, it currently provides over 1 crore consumers annually as well as intends to broaden this grasp to 5 crore with this relationship. Also, it is actually enhancing its own supply establishment framework to make certain swift shipment and also constant item availability.Looking onward, the D2C startup expects a surge in on-line traffic, social networks involvement, and also higher sales across our front runner types.
Released On Aug 1, 2024 at 10:46 PM IST.
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